![]() ![]() It is also demonstrative advertising as it demonstrates the driving experience that the car provides. The game serves as associative advertising linking BMW M3s to fun. Gameplayīecause the game is presented as realistic, the player is to believe that driving the car in the game is what it is like to drive the car in reality, and that is – fun. The intro movie serves as the illustrative advertisement as it shows the car in action but does not demonstrate the specific features. This provides the associative aspect of the advergame: the player associates BMW with "pleasure" and "power". Within the environment there are signs with pro-BMW messages along the lines of "BMW sheer driving pleasure" and "BMW power". The fact that a racecar driver would be driving a BMW M3 supports the message that the car is engineered for racing, which makes it a desirable sports car. You play as a generic racecar driver on the Nürburgring Grand Prix circuit. The intended future action for the player is to buy a BMW M3. ![]() The player learns that BMW M3s are fun to drive and have good: The player should learn that the car performs well on the racetrack, and is therefore a desirable sports car. ![]() The intended outcome of the game is that the player believes that the BMW M3 is a powerful high-performance automobile. BMW M3 Challenge is a racing simulation game intended to market the BMW M3 by demonstrating its capabilities on the Nürburgring Grand Prix circuit.īelow is a detailed analysis of this game roughly following Brian Winn's 1 Design/Play/Experience framework, including: ![]()
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December 2022
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